Variable Data Postcards
Highly targeted, relevant direct mail communications have proven time and again to greatly increase the effectiveness of marketing and communications efforts.
Variable Data Printing (VDP) automates the direct mail process so that each direct mail piece can look as if it's been expressly designed and printed for a single person. Smartly executed, it maximizes the relevance of your direct mail piece and drives responses.
How is each piece targeted and relevant to the recipient?
You can mix and match images and messaging to make your direct mail more personal and relevant to each recipient - which in turn, increases the number of measurable responses. Test offer and design elements! The opportunities to provide different offers based on targeted, personally relevant data are endless.
By combining digital full-color printing with VDP, you can actually customize print pieces in a way that appears seamless.
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PRICING FOR FULL COLOR POSTCARDS
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Price includes address block printed directly on the card and up to 5 variable text fields. For variable image fields please call. Pricing does not include mailing list or postage.
Paper: SFI Certified, McCoy 110# Premium Gloss Card
Color: Full Color Front / Full Color (4/4) or B&W (4/1) Back
Printing: True 1200 x 1200 DPI printing for sharp, clear color
According to the Direct Marketing Association, "...direct mail is a highly effective tool... generating $15.60 per $1 spent..."
Keystone Digital Press
"Even if you're on the right track, you'll get run over if you just sit there" - Will Rogers